about
The Future is Now! Is a digital mixed media series that combines AI generated images and traditional graphic design techniques to create speculative advertisements for future technology products. It also features various other posters that employ advertising jargon to address technological advancements. Many pieces draw inspiration from traditional advertising styles from the 1980s to the early 2000s.
Advertisements have chronicled the trajectory of tech products evolving over time, reflecting our changing norms. The rapid pace of technological development often follows the ethos of "move fast, break things." Amidst this frenetic evolution, how can we as consumers (and artists) ensure we're progressing in the right direction? Where do we stand now in relation to our past, and where are we headed from this present?
"The Future Is Now!" is not meant to foretell technological doom, rather it transports us to the future in order to examine where we're headed. By imagining the future today, the future now, the aim of the project is to invite us to contemplate whether the path of our technological progression aligns with our intended direction.
Email thefutureisnow884@gmail.com for any general inquiries.